Lexus launches its first commercial-type "Superbowl" in the final of the 2011 NFL season.
Showcase business not to be missed, an advertisement during the Superbowl half-time (final football championship, the largest television audience worldwide each year) provides an up-sized trade practices of U.S. client. Last year, Volkswagen unveiled its beetle, harbinger of the Beetle, while Chrysler hired the rapper Eminem for his communication campaign focused on patriotism "Born in Detroit." Lexus, eternal absent from the Superbowl advertising program will premiere February 5, 2012 in Indianapolis in the Lucas Oil Stadium...
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